Content Marketing
Content marketing is a great way to engage with your target audience, build relationships, and increase brand awareness. Content should be targeted towards the interests of your specific audience and be regularly updated with fresh content so that your readers come back for more. Content can be in the form of blog posts, articles, videos, podcasts, infographics, or newsletters—the possibilities are endless. Additionally, content should be optimized for search engines so that it is easy to find when people are searching online for related topics or services.

Social Media Marketing
Another important part of digital marketing is social media marketing. Social media allows you to directly engage with your customers and build relationships with them on a personal level. Having a presence on social media also helps you stay top-of-mind with your customers, as well as create a community around your brand. It’s also a great way to get feedback from both existing and potential customers which can help you improve your products or services.

Search Engine Optimization (SEO)
Search engine optimization ( SEO ) is essential if you want to rank higher in search engine results pages (SERPs). SEO involves optimizing website content with keywords related to the products or services you offer so that when someone searches for those terms they will find your website at the top of the SERP list. You can also use backlinks from other websites to increase traffic and boost rankings on SERPs. Additionally, ensuring that all areas of your website are properly optimized will help ensure that search engines see it as relevant and authoritative when ranking websites in SERPs.

Conclusion:
Digital marketing is an essential part of any business’s overall marketing strategy – especially if they are based in Ontario – as it provides an effective yet cost-efficient way to reach new audiences and build relationships through engaging content and social media interactions.. By utilizing content creation strategies such as blogging and video production; leveraging social media platforms like Facebook and Twitter; incorporating keywords into web copy using SEO; and building backlinks from reputable sources; small businesses in Ontario can maximize their visibility online while staying true to their core values and mission statement—ultimately growing their customer base while helping their bottom line along the way!